Our story

The letting industry is overdue a proper shake-up.

We're building the intelligence layer that the UK rental market has never had — and doing it before the window closes.

Landlords want better tenants. Agents want to deliver them.

The abolition of Section 21 is the biggest shift in UK rental law in a generation. For landlords, the stakes have never been higher — with no-fault evictions gone, the tenant they accept on day one is the tenant they're committed to. Getting that decision right matters enormously.

Letting agents understand this better than anyone. Their job has always been to protect their landlords' assets and find the best possible tenants. The problem isn't willingness — it's tools. The intelligence available to agents today is essentially the same as it was twenty years ago: a credit check, an employer email, a landlord reference form.

Landlords want rigour. They want to know their agent has done the work — that the person holding the keys to their property has been properly assessed, compared, and chosen deliberately. Agents want to give them exactly that. They just haven't had a platform built to make it possible.

HomeHub closes that gap. We're building the tenant intelligence layer that helps agents do right by their landlord clients — with the evidence, the audit trail, and the analysis that both sides of the relationship have always needed.

Four things we know to be true.

01
Gut feel isn't good enough anymore
With Section 21 gone, a bad tenant decision has real legal and financial consequences. Agents need data-backed decisions they can stand behind — not just instinct and a basic credit check.
02
Landlords deserve safer, better-vetted tenants
Landlords' primary concern is the quality and reliability of who lives in their property. Agents who can deliver genuinely rigorous tenant selection — with the evidence to back it — are the ones landlords want to work with long term.
03
Tenants deserve a fairer process
Good tenants are losing out to opaque, inconsistent decisions. Verified profiles and transparent scoring are better for tenants — and they produce better outcomes for agents and landlords too.
04
The window is short
The Renters' Rights Act is already in force. The agents who build rigorous processes now will be the ones landlords trust. The ones who don't will keep losing clients to those who do.

We talked to agents before we wrote a line of code.

Discovery first. Build second.

HomeHub wasn't designed in a vacuum. Before building, we spent months in discovery — sitting with regional letting directors, portfolio landlords, and tenants across London to understand exactly where the process breaks down.

What we heard was consistent: landlords' biggest concern is tenant quality — who is living in their asset, how carefully they were selected, and what happens if something goes wrong. Agents share that concern entirely. They want to deliver the best possible tenants to their clients. The tools just haven't kept up.

Everything in HomeHub — the six intelligence dimensions, the white label report structure, the rent review module — comes directly from those conversations.

20+
Discovery conversations with agents, landlords, and tenants before building
£31k
Average cost of a bad tenancy — the problem HomeHub is built to prevent
4.7M
UK tenancies that transitioned to the new regime on 1 May 2026

Built by people who know the industry.

A chartered surveyor, a software engineer, and a structured finance professional — three perspectives that cover the full problem.

AD
Amedeo Devincentis
Co-Founder
Former finance professional specialising in structured credit and credit portfolio transactions, often real estate-backed across Europe and North America. Brings rigorous financial risk thinking to HomeHub's scoring models and a sharp understanding of what asset-backed risk actually looks like at scale.
Structured credit Real estate finance Europe & North America
HH
Henri Hicks
Co-Founder
Chartered Surveyor (MRICS) with real estate agency experience across London, Bristol, and Hong Kong. Holds an MSc in Real Estate Economics. Previously Strategic Consultant at Cushman & Wakefield. Brings deep industry credibility and the agent relationships that shaped HomeHub's product direction.
MRICS Real estate Cushman & Wakefield MSc Real Estate Economics
JL
James Love
Chief Technical Officer
Full Stack Software Engineer with an MSc in Computer Science. Experienced across JS, Python, and Java, with a background building production-grade systems. Founder of AI consultancy Clear Cortex. Responsible for HomeHub's technical architecture, integrations, and intelligence engine.
Full Stack MSc Computer Science AI Clear Cortex

Moving fast, on purpose.

The Renters' Rights Act created the moment. We're building into it.

Late 2025
Industry discovery
20+ conversations with regional letting directors, portfolio landlords, and tenants across London. HomeHub's product scope defined entirely from what we heard.
Early 2026
Product build begins
Core platform architecture, CRM integrations, and intelligence engine in development. White label report structure finalised based on agent feedback.
May 2026
Renters' Rights Act in force
All 4.7 million UK tenancies transition to the new open-ended periodic regime. Section 21 abolished. HomeHub's rent review and audit trail modules become immediately relevant.
Mid 2026
Private beta launch
First cohort of letting agents onboarded. Waitlist now open — join to be part of the beta and shape the product before public launch.
Late 2026
Public launch
Full platform launch across England. Expanded CRM integrations, tenant-facing portable profile, and rent review module available to all subscribers.

Be part of what comes next.

HomeHub is in private beta. Join the waitlist and help shape the platform before public launch.

Early access open for letting agents and landlords